Tuesday, April 17, 2012

THE $100 STARTUP


 
I am really thrilled and honored to be chosen as 1 of the 100 people to receive an advance copy of Chris Guillebeau's newest book, "The $100 Startup"--for my review and promotion.
I received it in the mail last week, and I am not finished reading it yet, but I can tell you that it is chock full of wonderful examples of small business ideas and how to's so that you can take that dream you've had and make it into a reality and be your own boss, doing the thing you love and make money while doing it!
And I wanted to make sure and get this out to you NOW, because Chris is having a HUGE pre-order sale with lots of extra goodies!
You can find the details HERE.  It only lasts until April 23rd, so don't wait!


Tuesday, April 10, 2012

REFERRAL MARKETING

We hear a lot about referral marketing & how it is a great way to connect with new clients, get new people on your contact list, etc. But we don't hear much about how to really make this work for you. Here is an excerpt from Mark Silver's blog, "Heart of Business" on how to create a situation where a referral is really appropriate and sets you up for success in assisting someone AND eliminates the situation of inappropriate referrals. And the link to Mark's great blog is below.

Article: When Referrals Hide From You
Here's a dream scenario: you have a raving fan client who has colleagues who need the same help you gave him. He offers to introduce you to them and recommend they work with you. Nice!
One of our Opening the Moneyflow participants, Donald (not his real name) had just this wonderful opportunity. The trouble was...

"My client introduced me by email to his colleagues. I then sent an email to them saying if I didn't hear from them I'd follow up with a phone call next week.


"The next week came and I didn't want to make the calls. I felt nervous and anxious. I kept telling myself it was just a conversation, and eventually I forced myself to make the calls, leaving two voicemails."


"What's wrong with me? Why was it so hard to make those calls?" Painful, eh? What's worse, he never heard back from either referral.


He Should Have Been Uncomfortable


There's been no evidence whatsoever that these two referrals are either looking for help or want to be contacted.
In Sacred Selling, I explain that sales doesn't exist in a vacuum. That the sales conversation is preceded by the steps of building a relationship of trust. Without the trust and connection, you can't have a real sales conversation.
Our client was really struggling with self-judgment over making those calls, but here's the thing: he should've struggled. Far from being negative self-talk, his heart was telling him that the situation didn't feel right.
Donald pushed through and called anyway, and, of course, it wasn't a tragedy. But he didn't get the clients either.
How do you tell whether it's negative self-talk you need to "get over" or a message from the heart asking you to be appropriately cautious?


In a situation like this, two questions to ask:


The Two Questions
First question: Has the person in question expressed any need for help in the area you help with?
Second question: Has the person in question expressed any desire to to connect with you in particular?
If you put yourself in Donald's shoes, feel the difference between reaching out to someone who has expressed zero interest in what you do or in talking to you, versus picking up the phone to call someone who both wants what you offer and wants to talk to you.
Big difference. I bet Donald wouldn't have had any trouble calling either of his referrals in the second situation.


How He Could've Saved the Situation
Our clients need education. Unless they deal with a lot of referrals themselves, they probably don't know how to make a powerful introduction. To do so just takes one small extra step on the part of your client.


That step? To reach out to the people he wants to refer, and ask them the two question. Here's what it could sound like:
"Hey, I don't know if you know I worked with Donald all last year and he helped me a LOT in the following ways (x, y, z). And, from our recent conversations, I know you are having some of the same challenges I had the year before. I'd love for you to have the kind of results I'm getting. Is that something you need? Do you want me to introduce you to Donald so you can have a conversation? He's a really nice guy. He won't pressure you or try to sell you, he'll just ask questions, listen and let you know if he thinks he can help you."


If he then hears a "Yes" from his colleague, then the introduction is going to be MUCH more effective.


Let me highlight what was in that introduction. Then, you can ask your clients to say the same things to any referrals.


The Three Elements in a Pre-Referral Recommendation


His own experience and results working with Donald.


Empathy for the challenges he sees his colleagues having and his wish for them to succeed.


A description of what Donald is like and what was involved with being introduced.


If you educate your clients to express these three items to potential referrals, and get permission from them to be introduced, you'll see a MUCH higher percentage of referrals actually landing. And you won't spend time uncomfortably chasing people who don't want to talk to you.


Whew... what a relief!


Are you successful at receiving referrals? Do you educate your clients in any way?

Subscribe to Mark Silver's blog here:  http://www.heartofbusiness.com/training-programs/the-core/

Thursday, April 5, 2012

NEW CARDS

Many of you know that I have been working on my
WILD SPIRIT WISDOM CARD project since last spring. (And if you didn't know, you can sign up on my site to get a free weekly download of each week's card)*
I am excited to share that I have created the first set of 14 greeting cards based on the deck! And to CELEBRATE this milestone, I am offering a great deal at wholesale prices when you buy 2 sets of cards (1 for yourself and 1 for a friend)


THIS SPRING OFFER IS GOOD
UNTIL MY BIRTHDAY ON APRIL 19
Click HERE for image details and info
* This is a divination card deck and transformational tool based on images from my paintings coupled with

inspirational messages.I am on the home stretchwith this project, and hope to be publishing the deck later this year.

Wednesday, March 28, 2012

Day 18 at the Bolinas Gallery Residency

This video is the final day of the show and the final video in this series. Hope you have enjoyed these! I will be posting more videos in the future--maybe on a weekly basis. (We'll see what works)

Saturday, March 24, 2012

Day 16 at the Bolinas Gallery March Residency

Rainy & quiet today. Got some work done--had a few visitors. Tomorrow is the closing reception from 2 to 5pm. I was invited to the Bolinas Community Center dinner this evening...it was lovely. Everyone made me feel very welcome. I have been enjoying being in Bolinas so much! Will be sad to close the show.

Friday, March 23, 2012

Day 15 at the Bolinas Gallery during my March Residency

Made a bit of progress today & had some lovely visitors!

Thursday, March 22, 2012

Day 14 of My Bolinas Gallery March Residency

Entering my last week here....some painting progress made & also the complete tour of the exhibit (Thanks for asking, Jovanna Soligo!

Monday, March 19, 2012

Day 13 of my Bolinas Gallery Residency & Exhibition

I only have ONE more week--Waaaaa! I am sad that this will be ending! It has been so much fun & I have gotten a lot of painting done, as well. AND made some lovely connections with people. Here's the video:

Sunday, March 18, 2012

Day 12 at Bolinas Gallery

This is Day 12--part of a series of videos documenting my exhibition & "residency" at the Bolinas Gallery in Bolinas. CA. I have set up my painting station & am painting in the gallery during the open hours of the show.

Friday, March 16, 2012

Day 9 at Bolinas Gallery

This is part of a series of videos documenting my "residency" and exhibition at the Bolinas Gallery in March 2012. I have set up my painting station and am working in the gallery during open hours.

Tuesday, March 13, 2012

Days 7 & 8 at the Bolinas Gallery



Quick update on progress--finished my Fox painting---still working on the Buddha/Squirrel piece. 2 new canvases lined up--just started one--the other was still drying from being gessoed. Back again on Thursday.
Have a great week!

Saturday, March 10, 2012

Day 5 Bolinas Gallery March Residency

I am making some progress on these paintings and having a blast talking to folks & meeting some of the locals. Here's my video from Friday.

Thursday, March 8, 2012

Day 4 Bolinas Gallery March Residency

I am having so much fun doing this! And I am enjoying being in Bolinas & just strolling down to the beach at the end of the day with Joey. Here is the video I made today

Tuesday, March 6, 2012

Bolinas Gallery March Residency

I haven't written here for quite awhile--It's about time I did! I currently am having an exhibition at the Bolinas Gallery In Bolinas, CA--just south of my studio in Point Reyes Station. I have been creating some videos about the show & what I have been doing there--so thought I would share those here. Enjoy!

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